Wear Your Identity

Premium streetwear with bold, original artwork.

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Featured products

Street King hoodie

Street King hoodie
$39.90

Ninguem morre nos devendo

Ninguem morre nos devendo
$22.90

Where art becomes identity.

Where your style becomes your voice.

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IR YOU is the expression of urban identity brought to life through apparel.

Every piece is crafted at the intersection of art, attitude, and purpose — made for those who don’t hide who they are, but proudly wear it.

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Product mockup

Step into a world where art becomes identity, and streetwear turns into a powerful form of self-expression.

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